Internet technology is becoming more omnipresent in our lives. Like the Industrial Revolution the move to pervasive computing is increasing the speed of production and lowering the bars to entry. As in the Industrial Revolution it seems that craftsmanship and skill and creativity are being replaced by a commoditization of development. We believe that our "miracles of ingenuity" should be used for minimizing the amount of time spent in unattractive labour. And that craftsmen who take pleasure in their work produce things which please their customers.